A collection of curated news and tidbits from the world of tennis, the providers, vendors, governing bodies, and people in the know!
TENNIS INDUSTRY STUFF YOU WANT TO KNOW!
NFT "Big 3" Art Collection
Pickleball Eye Coach
US Open Groundspasses
Beyond The Baselines: Doug Cash-A Pro in Every Court?
HEAD in 7th Heaven
WTT Announces Schedule
Cliff Drysdale Tennis & Wine Weekend
OURA Health Rings
Global Tennis Partner
Rosie Casals: Thurston is ON
Biozoom Jr at OCOC
The News Keeps Coming in From Slinger
OnCourt OffCourt Announces the Pickleball Eye Coach
OnCourt OffCourt has partnered with the Eye Coach team to create the new Pickleball Eye Coach! OnCourt OffCourt is the exclusive worldwide distributor of this breakthrough training program and ball-striking product designed to accelerate your improvement.
Suggested retail is $189.95. Contact OnCourt OffCourt
1-888-366-4717 or visit www.OnCourtOffCourt.com
Free US Open Groundspasses for USPTA Members
USPTA announced the allocation of a limited number of US Open Groundspasses for the first four days of the event. You must submit your request no later than by midnight, Sunday, August 1, 2021.
Edgar Allegre, Mexico City, Mexico
NFT "Big 3" Art Collection
As a high-performance athlete in his teens, Edgar fell in love with the sport of tennis, not only as a player but also as a media collaborator and content producer. With a Master of Arts in Communication from Pepperdine University and a background in computer art and 3-D animation, this French national currently living in Mexico City is most passionate about sports, art, and technology.
The challenge for him was not only writing engaging news stories but also producing the images to illustrate them in a unique, creative, and captivating way. In 2016 and 2017, he was named the Press Chief of one of the 10 most important junior tournaments in the world. Since 2007, he has developed more than 5,000 pieces of sports content for the online magazine Flashtennis.
“Roger Federer, God's Creation”, "Nadal, King of Clay" and "Djoker!" comprise the collection of digital NFT images he has produced as a homage to one of the most exciting tennis eras in history, that of the “Big 3”. Roger Federer, Rafa Nadal, and Novak Djokovic, three masters of whom he considers himself extremely fortunate to be a witness of their genius and legacy.
10 percent of the primary market sales of the collection will be donated to the following tennis program in the U.S.A. - First Break Academy in Los Angeles, California.
Roger Federer, Rafa Nadal, and Novak Djokovic are considered by many to be the best tennis players of all time with millions of followers around the world. The NFT collection Tennis Art Big 3 will be owned by just one lucky tennis fan!
“Roger Federer, God's Creation” is a 1-of-1 NFT that includes a high-resolution file that will be emailed to the buyer and is accompanied by an extra-large art print (gallery size) - 28" X 34" which will be mailed to the lucky buyer. The buyer will also receive a notification that First Break Academy in Los Angeles receives the 10% of the primary sale donation.
“Nadal, King of Clay” 1-of-1 NFT includes a high-res file that will be emailed and is accompanied by an extra-large physical art print 28" X 34" which will be mailed to the lucky buyer together with the notification that First Break Academy in Los Angeles receives the 10% of the primary sale donation.
“Djoker” 1-of-1 NFT includes a high-res file that will be emailed and is accompanied by an extra-large physical art print 28" X 34" which will be mailed to the lucky buyer together with the notification that First Break Academy in Los Angeles receives the 10% of the primary sale donation.
Be the first to make an offer here.
From BEYOND THE BASELINES
A Pro With Every Court Reservation Could Become A Reality
Doug Cash Joins the BTB Podcast
Doug Cash, the founder of CashFlow Tennis, joins the BTB Podcast and discusses how Covid has changed the club industry and what to expect as we head through 2021.
Nothing will remain untouched by the virus, says Doug. From the large fitness national chains which have lost up to 70 percent of their monthly dues revenues, through to country clubs which, on the other hand, have been seen as sanctuaries and have raised dues. Every facet of club membership is evolving as Covid declines.
Doug escaped the on-court grind of the industry and moved into management in which he has worked with over 50 clubs. He received a few calls asking for help back at a time when there were few who knew how large clubs could operate profitably and has never looked back. Moving into the arena of growing the game, Doug has worked with the USTA and the Tennis Industry Association.
Cash, like most management consultancies in the business, recommends that dues and initiation fees should go up on an annual basis. If not, over time, the club will find itself in dire financial straits.
A Pro On Every Court
Doug relates how some clubs in the Northeast are requiring a professional on every court. “You can’t make a court reservation without a pro,” says Doug. Doug sees this as the way forward and will be a function of tennis clubs in the future. “The pro-led hour of court time is so much better in the long run. You hit more balls, you have more fun, you learn a little bit, the pro is a ringmaster… you get more exercise and you don’t have to worry if your fourth shows up.”
Antiquated Compensation Packages Need Revision For This Century
Doug dislikes the antiquated payment and compensation models that currently exist in the tennis industry. As is said widely, the house always wins. If paid through a percentage, an instructor is always hampered by the club’s cut which remains the same percentage, even as lesson and clinic prices go up.
Doug believes because of this, there is a scarcity of teaching professionals, with clubs now across the country clamoring for new professionals to meet current and much higher demand. Although compensation is going up slowly due to the lack of supply, Doug feels that raising club dues and initiation fees over the long term can inhibit raises in lesson and clinic rates.
Doug notes that a starting truck driver for Walmart makes $82,000 per annum starting out as a brand new driver. “Very few starting tennis professionals start out at that level,” says Cash who feels that compensation simply starts out too low right from the outset.
Doug is a specialist in creating cash flow within a department. And he gives us a couple of his secrets along the way on the podcast. So click above and have a listen as he discusses how we, as an industry, will need to adjust even more than we have post-Covid. And, if you like our podcast series, please subscribe on Apple, Spotify, or wherever you listen to your podcasts.
HEAD in 7th Heaven
Everyone at HEAD PennRacquetsport must have been very happy about the results of 2021 Wimbledon after that fabulous Triple at the French Open.
It was an all-HEAD final at Wimbledon on Sunday with world #1 Novak Djokovic winning the title over Matteo Berrettini 6-7, 6-4, 6-4, 6-3. Djokovic continues to close in on the history books with his 6th Wimbledon trophy. He has swept the first 3 major titles of the year and his win marks his 20th major title - which ties Nadal and Federer for the All-Time Men's Grand Slam Titles record. Djokovic endorses the Speed Series.
World number 1, Ashleigh Barty took the Wimbledon Title over Pliskova 6-3, 6-7 (4), 6-3 on Saturday. With the win, she becomes the first Australian woman to win the title in 41 years. Barty was a Wimbledon junior champion more than a decade ago, so being back on the grass in a singles final "felt like home" for her. The Wimbledon win becomes her second career singles Grand Slam, adding to her Roland Garros trophy from 2019. She endorses the HEAD Gravity Series.
Oura Health Rings to Monitor U.S. Olympic Surfers
Remember when Suzanna McGee made a case for everyone needing an Oura Ring? Well, the U.S. Olympic Surfers must have read her article because Oura Health is providing USA Surfing’s Olympic team with health and fitness monitoring rings as part of a new partnership.
"Oura rings collect a wide range of biometric data, including sleep and activity, and provide Readiness, Activity, and Sleep metrics to help users understand their recovery. Last year, Oura partnered with the NBA, the WNBA, NASCAR, UFC and more."
Cliff Drysdale Tennis Announces Tennis & Wine Weekend
Join us for a
Tennis & Wine Weekend!
The Ritz-Carlton Bacara
This unforgettable weekend will include 9 hours of tennis instruction and play as well as a private wine tasting. Relax and unwind on and off the courts with luxurious accommodations over this 2 night weekend.
Limited Availability Remains!
Safe Play guidelines on-court
9 hours of tennis instruction
Private guided wine tasting
Luxurious accommodations for 2 nights
Optional spa services
Cliff Drysdale Tennis gift
The Ritz-Carlton Bacara Tennis & Wine Weekend Registration
September 10-12 and 24-26, 2021
BNP Paribas Open Thurston Event is ON at Indian Wells!
The Love & Love Tennis Foundation & The Thurston Award Reception will take place Sunday, October 10, 2021, from 4-6 pm at the Banquet Room (in the main stadium).
I hope you'll be able to join us in celebrating the Original 9's 50th Anniversary and Induction into the International Tennis Hall of Fame this summer. Invitations & Registration to come soon. Watch this great video on the Tennis Channel tribute to the Original Nine!
Nothing will remain untouched by the virus, says Doug. From the large fitness national chai
Martin Mazurek, Hamburg, Germany
We want to hand over our tennis app: Global-Tennispartner
Some years ago we've launched the app Global-Tennispartner just for fun. In the meantime, it got globally more than 26.000 entries (players, coaches, clubs, hotels, and resorts) and is currently slowly growing without any marketing activities - and now we are about to hand over Global-Tennispartner to somebody who wants to move it forward.
The app was mainly built based on our own experiences to satisfy the needs of traveling tennis players – whether it's holiday or business. Away from home, you have access to courts around you and you can find somebody for a match. Based on ITN, a rating that represents a player's general level of play and is recognized internationally it is possible to check the level of potential partners to ensure that you get on court with somebody on a similar level. This system can be adapted easily to national rating systems (e.g. already established for Germany and its LK-system) and is calculated in the background to display a unique number.
After registration only with the fundamental data, you're displayed on the map at your home base and can directly be contacted by other players and contact anybody worldwide. In addition, you can set a so-called “holiday marker” at the place you're traveling to. This is displayed from the day you set it until you leave the place again and ensures that you are visible to everybody.
From a marketing perspective, the app is a powerful communication tool to deliver real value for numerous players in the tennis and tourism industry: hotels, resorts, clubs, coaches … etc – besides its core function of connecting players. First of all, you are simply visible for players and you can offer your services and, maybe most important, you are present in the moment of interest. After being in touch with a player you've connected to before, while, and as well after he or she is around and with the implemented push notification service you can stay in contact for future business. Several money-generating services are implemented but so far not used, e.g. additional services.
To ensure that the app can be used worldwide we have installed an easy-to-use multi-language database. So far German and English are implemented. Depending on the player's location the language will be selected and displayed. Other languages can be built-in via a text database.
The app is built for iOS and Android and is running smoothly on smartphones and tablets:
More information can be found as well on a website that is up and running in English and German so far: en.global-tennispartner.com
For the future, we simply do not have the time to push the app forward and are looking for tennis-maniacs to take it over and push Global-Tennispartner to the next level. For us, it was a journey full of fun and we hope that our baby will grow and moves into the future.
For questions, answers and all details just get in contact:
firstname.lastname@example.org or +49 175 1927730
The News Keeps Coming in From Slinger!
Fast Growing Sports Tech Disruptor Slinger Bag Appoints New CFO
Slinger Bag Inc. (OTCQB: SLBG), the sports brand focused on innovating game improvement equipment for all ball sports with an initial focus on the global tennis market, via its highly successful Slinger Bag tennis ball launcher, is pleased to announce the appointment of Mr. Jason Seifert as its new Chief Financial Officer.
Seifert spent the majority of his fifteen-year career in accounting and finance at Ernst & Young, serving medium to large public companies across a variety of industries, including technology, retail, and manufacturing. In addition to his time at Ernst & Young, he spent several years working at The Finish Line, Inc. where he led SEC reporting and was a part of the executive finance team.
Slinger Welcomes Canadian Tennis Star Genie Bouchard as its Newest Brand Ambassador
The first Canadian-born Grand Slam finalist and formerly ranked No. 5 player in the world, Bouchard joins Slinger Bag’s growing ambassador team of star players, coaches and legends from the sport.
on Sale at Oncourt Offcourt
Move over, Theragun. The new BioZoom Jr. is the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly this pint-sized massager can help:
Decrease both muscle soreness and pain
Increase blood flow and circulation
Accelerate warm-up and recovery
Increase range of motion
Three variable frequencies (20Hz-53Hz)
Three interchangeable heads address different pressure intensities and fascial distortion
Cylindrical design allows for a firm and easy grip
USB charging for battery top-up on the go
Battery life up to 90 minutes
Protected by a 1-year manufacturer warranty
Designed and tested in the USA by medical doctors, chiropractors, physical therapists and elite athletes
Buy it at Oncourt Offcourt
Bouchard joins the likes of Tommy Haas, Mike and Bob Bryan, Nick Bollettieri, Patrick Mouratoglou, and Darren Cahill. She was the first Canadian-born player to reach the final of a Grand Slam in singles at the 2014 Wimbledon Championships and was also the first Canadian tennis player to be ranked in the top 5 in singles, achieving the world rank of No.5 that same year. She has an avid following across social media with over 2.1 million fans on Instagram alone and is passionate about helping brands that she loves and growing the sport of tennis in Canada and around the world.
Slinger Bag Presented at the OTC Markets Virtual Conference
Mike Ballardie, Slinger Chief Executive Officer, presented at the OTC Markets Small Cap Growth Investor Conference on Thursday, July 8, 2021.
Mr. Ballardie provided the live virtual audience with a corporate update about the Company's progress in its successful expansion into the global tennis market with the Slinger Bag Tennis Ball Launcher, the Company's recent acquisition of SaaS technology platform Foundation Tennis, and Slinger's growth plans for its 2021 fiscal year.
Ballardie pointed out that Slinger was built on 3 platforms:
- Transportability (Wheels, compact design)
- Versatility (144 balls, remote control)
- Affordability ($590-700 instead of several thousands of dollars)
He called Slinger Bag an "almost must-have piece of equipment" targeted at all tennis players from kids to top players.
Ballardie sees the marketing opportunity for Slinger at 20% of 100Mio total adult players which amounts to a staggering 20Mio players. The global tennis market is $10Bio and future opportunities can be found eyeing the $132Bio global sports equipment market. He says, "And we really have no competitor there."
Slinger entered into an agreement with Dunlop covering the Central Europe market worth an estimated $100Mio. Other international business deals in the hopper could amount to $200Mio within the next six months.
Ballardie sees an excellent future for Slinger in Pickleball (U.S.) Padel (Europe, South America), Soft Tennis (Japan), Baseball/Softball (U.S.), and Cricket (Europe, Asia).
Slinger Bag currently has 50,000 users and they're trying to monetize the 1Mio users of Foundation Tennis, a SaaS Technology Platform they recently acquired. Profit margins for Slinger are high since they only sell through a few sales channels including their own.
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