TENNIS CLUB BUSINESS
August 2021 - Issue No. 92

USTA SOCAL

July 6, 2021

Rich,

I read your newsletter. I was particularly intrigued by your critique of USTA SoCal. It seems to me that what you isolated there is endemic to the whole organization. The differences are a matter of degree. The organization suffers from the decay of any autocratic entity when they focus their energies on rooting out the competition and become self-serving. I could see this in NorCal and I am only a passenger on their train.

The USTA represents the inevitable outcome of a monopoly – their constituencies (clubs and players) are no longer regarded as customers, but rather subjects to be controlled.

Bryan Baker

Mill Valley, California