Tennis-Club-Business-Survey-Blitz
Tennis-Club-Business-Survey-USTA-Net-Generation
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NET GENERATION A 6-QUESTION SURVEY

Yes, there are more questions we could have asked but we wanted to make it really simple. Just a few easy to understand questions. We wanted you to quickly see where a good selection of tennis professionals are with the USTA's big flagship program for kids. 

Overall we are seeing a trend that Community Tennis Associations, schools, and academies are more likely to give Net Gen a higher rating than club professionals, owners, and tennis directors.

But, let's dig right in. At the end of each result, we included remarks by our data guru Gary Horvath.

QUESTION 1 - What year did you join Net Generation?

2017                    62.7%

2018                    16.6%

2019                      6.5%

2020                      5.3%

did not join          8.9%

                          100.0%

Gary Horvath:

About 63% of the respondents joined in 2017. Almost 17% joined in 2018 and about 12% in 2019 and 2020 combined. Almost 9% of respondents did not join NG. Their responses indicated they were familiar with it.

Tennis-Club-Business-PTR

QUESTION 2 - You are

Tennis club/facility owner

Tennis club/facility manager

Director of Tennis

Tennis Professional

Tennis Academy owner

Community Tennis Association

Other:

    8.9%

    5.3%

  42.0%

  27.2%

    3.0%

    7.1%

    6.5%

100.0%

Gary Horvath:

Slightly more than 69% were directors of tennis or tennis professionals.

A little over 14% were club/facility owners or managers.

The other distinct group is CTAs. – About 7% were with CTAs.

And about 7% were in other categories.

QUESTION 3 - How would you rate Net Gen's likelihood that coaches and professionals will use information from the program to increase and retain players?

Highly likely

Somewhat likely

Somewhat unlikely

Not likely

Other:

    6.5%

  36.1%

  23.7%

  31.4%

    2.4%

100.0%

Gary Horvath:

The modal class is that 36% are somewhat likely to use it; however, about 55% were somewhat unlikely or not likely to use it and only 43% were likely to use it. About 2% fell in the other category.

Most of the CTAs fell in the somewhat likely category to use.

The highly likely to use responses were from a cross-section of respondents.

Tennis-Club-Business-Stones-Net

QUESTION 4 - On average how many times have you accessed Net Gen for information since you joined? 

I did only to join

Once a week or more

Two to three times per month

Once a month

Once a quarter

Once or twice per year

Other:

  12.4%

    4.7%

    8.3%

  10.7%

  17.8%

  37.3%

    8.9%

100.0%

Gary Horvath:

The modal class, with 37%, is once or twice per year; however, about 55% use it once a quarter or less.

Only about 5% use it at least once a week or more, and 19% use it once or more a month.

QUESTION 5 - How often have you recommended Net Gen to other coaches or professionals?

Frequently

Somewhat frequently

Occasionally

Have not recommended

Other:

  13.0%

    8.3%

  25.4%

  49.7%

    3.6%

100.0%

Gary Horvath:

About 1 in 5 recommend it frequently or somewhat frequently.

About 1 in 5 recommend it occasionally.

The modal category is 'have not recommended.' About half have not recommended it.

A majority of the CTAs frequently or somewhat frequently recommended it.

QUESTION 6 - How do you rate Net Gen as a program to "reach a new generation and a new era of tennis" and to empower teaching professionals? 

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

0 Stars

Other

    4.7%

  15.4%

  18.9%

  15.4%

  21.3%

  17.8%
    6.5%

100.0%

Gary Horvath:

The modal category is 1 star.

The median category is 2 stars.

About 54% rated it 0 to 2 stars and 39% rated it 3 to 5 stars.

About 7% provided other ratings or comments.

Also quite telling: Average Stars
 

Club/Academy Owner/Manager

Tennis Professional

Tennis Director

Community Tennis Association

1.24

1.73

2.22

3.73

POSITIVE / SOMEWHAT POSITIVE COMMENTS

  • Craig Morris is the real deal and a true revolutionary. I would support any endeavor with him at the helm.

  • I am a USPTA Master Professional and I volunteer for a NJTL Chapter and our instructors were able to benefit from a lot of the NET GEN Materials. It has good material, curriculum and games for those new to teaching. Also the Safe Play requirement was great as a tool for marketing our program.

  • Great curriculum and on-line tools.

  • I have limited use of Net Generation as my club, though not exclusively a retirement community, has a full time population that is almost exclusively senior adults. We use net generation materials to develop our summer junior programming when grandchildren visit and we run camps and clinics.

  • A tremendous resource but under utilized...should be more focus on Net Generation. Should be the primary and maybe only resource for youth development. Needs to be supported by the Sections, USPTA and PTR.

  • I think the only good thing that the net generation initiative has done so far is the community/schools equipment and curriculum packs. In terms of tennis pros and the benefits for them, it isn't obvious or very clear. However, the benefits from these equipment packs will be a long term for tennis pros and their businesses.

  • Hi. I think once we get past these crazy times, we will use it more.

  • Really like the requirement for background checks and the annual harassment and abuse course.

  • Our youth programs have grown and our retention is higher since net gen concept has been used. we do not plug into the full offerings, but do rely heavily on basic concept.

  • Net Generation is a great program. Hopefully, it will continue to build momentum. Professionals have to embrace it.

  • The net gen site has been useful for me and I much appreciate its abilities. It has more than I need.

  • Net Generation can definitely help grow tennis. This is the first program that our PE teachers and summer program instructors have really appreciated and used because it gives them the opportunity to easily create a curriculum to introduce the sport to the masses.

  • I received a nice tablet from them which I use. I do like the background checks and how it gives us more credibility. The training from Craig M was helpful. It's a work in progress. USTA will figure it out. There is a lot of opportunity coming up and they are the professionals.

  • It is a great program... should be the go to for each and every facility

NEGATIVE / SOMEWHAT NEGATIVE COMMENTS

  • I got 2/3 way into it last March and it slipped away from priorities. No follow up by USTA either....go figure

  • Unfortunately not my go to tool too much effort snd parents don’t have time for that.

  • Is Net Gen still around? What happened to the USTA's promotion of Net Gen (have not heard a word about it for some time)? How many new players did Net Gen bring to the game of tennis (what are the actual numbers)? Did Net Gen fulfill its original purpose? Would Net Gen be considered a success (is the USTA ready to announce Net Gen as a big success)?

  • As a high school tennis coach, net generation provided little leadership that actually attracted children to tennis. At the school level, we compete for athletes against other sports.

  • USTA community tennis has failed tennis and/or to grow tennis for the past 10-15 years.

  • It was needed but not done properly - very limited.

  • The USTA is not serious about growing tennis! If they were they’d search out good programs and coaches. Similar to the USPTA, admin holding on to positions and perks in a merry go round of futility.

  • USTA has no clue what they are doing.

  • Our Club does all the recommended USTA programs. However, as a private tennis club, who impliments most programs, it has not grown our business. I believe the USTA should infuse dollars to all clubs of America. So they can offer more open houses and "free" programming on the USTA dollars, not the club's own money for instructor costs and overhead costs.

  • Net Generation is missing the grass Roots foundation and message to the pros is too artificial.

  • Cookie cutters fail in a very diversified country with so many different types of clubs and organizations.

  • NetGen did not grow tennis. Ok tools however it did not bring more kids in the door.

  • Terrible program, waste of money. They do ads on during tennis matches. People who watch tennis are already are interested in tennis. Do ads where they don't play. Also, I ask my clientele if they have seen the ad. If they have I ask them if they know what Net Generation is. 100% the answer was no idea.

  • USTA needs to work to save college tennis. Very little about Net Gen has sparked my interest as a coach and club owner which is why we never used it. Put your $$ into something that will matter like supporting college tennis which drives the next generation of goal oriented players. If Universities continue to drop their tennis programs parents and players will choose a different sport that has more opportunities for scholarships. College tennis is the goal and pro tennis is the dream of the vast majority of young players. If the USTA stands on the sidelines and watches college tennis crumble they will lose a tremendous amount of skilled athletes who will choose other sports.

  • Just like all the other initiatives the USTA has done but might be worse because it comes from the top - down.

  • Not a fan.

  • Content not updated regularly. Content too minimal for any experienced pro. Not worth even reading it

  • No thanks.

  • Coaches need on court trainings and those are not available. Most don’t learn by looking at a video online. They need to see things in person and then do it themselves before it translates to the court.

  • Seems to be trying to be too much for too many

  • Like most USTA programs it fails to hit the mark. They should just start funding pros who build the game right.

OTHER COMMENTS

  • Many tennis pros are stubborn and will not change their old ways. To this day, I still see three balls across, pros playing jail with kids up to 10 years old and it’s just so bad. I only see about 20% of coaches doing a good job. I think it has to be mandatory that all teaching pros attend training every year. So many pros get certified and then let their membership lapse and never stay current or up to date but they still put on a resume or application that they are certified from PTR or USPTA. This has got to improve!

  • I would hate to make a comment one way or the other as I don't really know a whole lot about NetGen - which might be my fault. But it's really not moved the needle for me let's just say.

  • Success depends on pros and usta communicating together to benefit both.

  • The NetGen material and program is well done however most tennis coaches are extremely lazy and don’t innovate and want to improve. NetGen isn’t mandatory to get certified. PTR and USPTA are separate and not really that great (better recently) compared to Tennis Canada and other coaching associations. In the USA, anyone can coach tennis (especially if you played college tennis). NetGen is certainly helpful but the USA has a long way to go. Coaches can make either a decent living or a very good living with little or no continuing education. In Canada the $ earned is based on certification.

  • These questions are pretty biased and question three is hard to understand

  • I believe that we can work together as a team to help create awareness to net generation!

  • Our issue is that the lesson plans are great but complicated. We feel that the children at the beginning feel better about themselves and enjoy tennis more if they are brilliant with the basics. I.e. they can drop hit a ball and bump it around the court and play. Not hit forehand volleys with a continental grip or hit a one handed slice backhand. At our club we realize that the surrounding clubs really only teach tennis with "real balls" which is why with our ROGY progression at our club produces better tournament players. Two facts about the tennis industry. Typically tennis is a fall back career. And most tennis professionals teach the way that they were taught. Our profession has not embraced new methods of learning.

  • Net Gen could be part of a carrier path resource for Tennis Professionals/tennis coaches but those who hire need to use Net Gen as part of the training regimen.

  • Great roll out, not much engagement since.

  • They will rename and rebrand it in 2 years. All programs with the USTA have a 5 year life until they start all over again.

  • No

  • The Commish

  • The Coach is "the One" who will keep the students coming back= his enthusiasm, relating to the kids, organizing fun games & drills, being "a kid" with the kids of All ages!

  • While a certified USPTA Elite Pro, with 50 years experience, mostly as tennis director/club owner, as well as experience as tour coach It seems publicizing my association with USTA, USPTA, Net Gen, Safe Sport lends credibility for me and the work I do with ROGY.. Yet results on/off court need to happen to garner parental support which is key, in developing a junior clientele.. The USTA misses a great opportunity at the 10 court YMCA club I work part time.. There are 40000 members and no sanctioned tournaments, nor is there any exposure beyond what I generate..

  • I work with teenage tennis players, so I am not involved with the under 12 segment of tennis players. I have sat in on some Net Generation seminars at various conventions and the presentations were usually well prepared and well organized. I cannot speak to what actually takes place in the field at various tennis clubs.

  • Net Gen is really for 10U non-teaching Professional instructors such as HS Coach, PE Techers, and volunteers with CTA's. Some drills, etc USTA only allow certified pros access. Not sure what this secret sauce might be, that HS Coaches can not see it.

  • I am not sure exactly what is covered with Net Generation program. A push and resources that have been available for the 10 and under program have been wonderful. The USTA training and programs available with EDCs has been great for our coaches and players. Many of the apps, flyers and systems have been tough to use, however. I hope that during the pandemic the Net Generation resources have gotten to the kids in their homes as we had not seen the kids at our facility. I will do a check now that the kids are returning to our facility.

  • The new ball and court sizes were an actually game changer (figuratively and literally), but the marketing material and support is still a bit off and not the consumer hook the USTA believes it to be.

  • I think the 10 and under orange ball should be 8 and under.

  • No.

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