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THIS MONTH

Dear Reader

Priceless HEAD Faux Pas

Help wanted in the Carolinas

Congratulations, Aruna Bernier

February was Black History Month

David Sammel launched Mindset College

March is Women's History Month

Why am I sleeping so much better now?

Quiz of the Month

Brought to my attention

Shout-Outs

DEAR READER,

Before we get to the issues this month, I would like to invite you to support the continuation of our newsletter as well as other future projects and technical improvements via joining our Patreon Community. As a matter of fact, for as little as $5 a month, you can help ensure the long-term future of TENNIS CLUB BUSINESS.

Click here to support us and please share this with all the tennis lovers you know (if you don't want to use Patreon, there are other means as well. Please email me for more information). When you go to our support page you will see that the benefits offered for any of the 3 support levels by far outweigh the cost of helping us.

Thank you!!!

Rich Neher
Publisher

RIP TONY TRABERT

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A lot of you had written us with messages and memories of Tony Trabert. We posted them all under RIP TONY TRABERT. German photographer Dana Anders wrote, "I saw him play and I took photos but that was long ago. Besides, 5 of my hard drives crashed and I can't even find those photos anymore." Too bad, Dana.

I remembered that Tony had been involved in Boomer Tennis 20 years ago, a creation of Lace and Bob Milligan in Newport, Rhode Island. Boomer Tennis is no more but Lace remembered and actually added a photo to her message about Tony. We have added more information and a video about what Boomer Tennis was in TENNIS CONFIDENTIAL for our Premium Members.

Btw, James Buddell wrote a nice Tony Trabert obituary on the ATP Tour website.

I heard the funniest Tony Trabert story years ago during an interview with Rick Hartman, owner of Westwood Sporting Goods in Los Angeles near UCLA. Rick told me he heard that story from the previous owner Bill Johns and it might even have come from Bill's father, Shelby Johns. It goes like this:

 

Tony caught a large fish during his first marriage and had a taxidermist preserve it and mount it to be hung on a wall. After his divorce he remarried and his second wife said, "No way that fish is staying in my house." So Tony went to his good  friend at Westwood and asked him if they could take the fish and keep it for him. They did. Tony is now gone, but the fish is still there. Check out Westwood Sporting Goods when your travels take you to Los Angeles. Ask Rick for Tony Trabert's fish.

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PRICELESS HEAD FAUX PAS

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On Friday, February 19, a day before the Australian Open Men's Final was to be played, HEAD sent out a message:

CONGRATULATIONS NOVAK. RELENTLESS SPEED
Record-breaking 9 time Australian Open champion

Oops.

A short time later that day they sent out a correction:

Oops - we got ahead of ourselves!

WHAT WE MEANT TO SAY IS... 

Good luck Novak in the 2021 Australian Open

Final.

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A day later, Novak won the 2021 Australian Open. HEAD was quick to send out another e-mail:

You heard it here first!

CONGRATULATIONS NOVAK

ON YOUR RECORD BREAKING 9TH AUSTRALIAN OPEN VICTORY AND YOUR 18TH GRAND SLAM TITLE.

You played it cool and fast at exactly the right moment.

Hilarious! No?

HELP WANTED: TWO RACQUET SPORTS DIRECTORS

Chris Hagman of Atlantic Recreation sent us the following message:

Atlantic Recreation is searching for two Racquet Sports Directors for The Cliffs, www.cliffsliving.com, in the Carolinas!  Professionals will serve these seven beautiful communities in pickleball and tennis while supporting wellness.  These are full-time, year-round positions with salaries and commissions.  There are two separate positions, and we are talking with excellent Professionals who may be the right fit for these sites or others.  For more information contact Chris Hagman at chris@atlrec.net.

CONGRATULATIONS, ARUNA BERNIER!

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There were 28 people that won PTR State Member of the Year Awards as posted in this article. Tennis friend Aruna Bernier won it for the State of Texas. Why am I singling her out right now? Because she is the poster child for an incredible pro and leader of a tennis community, resilient entrepreneur, and tough woman.

I followed Aruna's odyssey last year to allow the city of Austin to reopen her business Tennisbuddys, LLC, against all odds. I also learned that in 2015 she has created a charity to help the earthquake victims in her native Nepal.

Mid-February she informed me that she had to rush to Kathmandu because her mother became seriously ill. She tried to help as much as she possibly could but her mom eventually passed away and she's already back in Austin.

 

My condolences, Aruna. You certainly deserve that award!

INSPIRATION OF THE MONTH

If you want to fly,

give up everything that weighs you down.

-Buddha

FEBRUARY WAS BLACK HISTORY MONTH

It’s been a while since I ventured out of my sheltered office to visit a tennis facility. Then  I heard of Veronica Badon in Alta Dena, a mere 20 miles from where I live. And I went and met a wonderful person with a great program, vision, personality… Read about her here. She's our Featured Female Pro this month.

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And we are also featuring interviews with some of the most prominent Black tennis leaders. Like (from left to right) MaliVai Washington, Shelia Curry, Bob Davis, and Frank Adams. We had asked them "What does Black History Month mean to you?"

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Gary Horvath asked, "How dominant was Althea Gibson?" He unearthed a Blog Post Jeff Sackman posted in his TENNIS ABSTRACT blog on January 28 titled 'Recreating the 1957 Women’s Tennis Season in 2,600 Easy Steps'. Jeff starts out with "Another historical season in the database! In 1957, Althea Gibson was so good it was almost boring."  I'm not surprised.

The USTA posted a very short but also very powerful 3-minute video on their website titled, 'We owe a debt of gratitude to them' - The legacy of Ashe and Gibson. Watch it below.

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MEMORABLE QUOTE FROM A CHAMP

"If you even dream of beating me

you'd better wake up and apologize."

-Muhammad Ali

DAVID SAMMEL LAUNCHED MINDSET COLLEGE

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I can't believe it's already 5 years ago that I reviewed David Sammel's book 'Lockerroom Power' and found the above quote in it. I'm still thinking about that book whenever I see a newcomer play a Top 10 star. 

David has now launched his new course titled MINDSET COLLEGE (MC) and we're introducing it this month. David says, "MC tackles the very real problem of delivering a top-class mental skills programme at an affordable price with answers to real issues athletes and coaches face, using tried and tested tools from the coal-face of elite performance." (Yeah, I know, the Brits have a funny way of spelling program...)

David also introduces a way for tennis professionals to make a little side income with his course. He calls it the 'Ambassador Program' (here it's not a 'Programme?') and outlines the opportunity for our readers.

Nice. Hope you'll like it and look into it further. Whenever there's an opportunity for our readers to make extra money, I'm on it like Nole on a Champions pedestal!

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MARCH IS WOMEN'S HISTORY MONTH

Wikipedia states, 'Women's History Month is an annual declared month that highlights the contributions of women to events in history and contemporary society. It is celebrated during March in the United States, the United Kingdom, and Australia, corresponding with International Women's Day on March 8, and during October in Canada.'

At TCB we have been celebrating Women in Tennis for years and this month is no exception. Here are our tennis females in March

Top row from left: Stephanie Daniel (Philadelphia, PA), Vivian Chan (Hongkong, SAR), Caroline Wheelen (Delray Beach, FL), Nazli Zeini (Toronto, CAN)

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Bottom row from left:  Jane Burniston (Headley, UK), Michaela Hončová (Bratislavia, SK) Isabella Graf (Ft. Myers, FL),

(Fanni Fricska, Budapest, HUN)

This month we're also featuring three women that are the main generators of sales revenue for Putterman Athletics. The article 'Sales Women of Putterman' features (from left) Adella Savercool (North Deland, FL), Janet Kosson (Jolliet, IL), and Ashley Land (North Deland, FL).

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And last but certainly not least, I want to mention another female, a new writer for Tennis Club Business: Susan Nardi.

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Susan hails from Los Angeles, California and comes with a wealth of experiencing teaching and coaching tennis. She coached at the Van der Meer World Training Center on Hilton Head Island, SC and a few other high-profile facilities and colleges. Currently, Susan is the Director of Tennis at First Break Academy: a for impact organization in the underserved community of Carson, CA.

Susan's first article for our newsletter is titled, 'Tennis, A Family Affair' where she concludes with a suggestion that coaches, directors, and tennis professionals explore opportunities to make Family Tennis a part of their program.

WHY AM I SLEEPING SO MUCH BETTER NOW?

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There are a handful of things in my life I don't want to be without anymore. Like, Jack Broudy's 'Figure 8 Board' or my HEAD Prestige Pro, together with the 'EXERPEUTIC' Inversion Table. The latest addition is life-enhancing because it helps me to sleep better - the OmniPEMF NeoRhythm device from Slovenia. 

For most of my adult life, I was never able to sleep more than 5 hours or so each night. Since I started using the NeoRhythm I am getting up to at least 7 or sometimes 8 hours a night. True story, folks! Woohoo! The manufacturer says, "NeoRhythm helps the brain slow down and go to sleep mode by emitting frequencies of theta and delta brainwaves, which are naturally produced by the brain when we are sleeping." Find more information about the OmniPEMF NeoRhythm in our web store.

No, that's not me above. I alternate putting the device 20 minutes on my head before I fall asleep or up to 8 hours under my pillow while I sleep.

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QUIZ OF THE MONTH

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There is one more item on my above list I don't want to be without anymore. I use it every day and I had previously written about it. Since you all read TENNIS CLUB BUSINESS from top to bottom every month, you will know it and email me the name.

I'll raffle off one of the famous 15 oz. black TCB Collector's Mugs to the winner. If no one gets it right, I'll raffle it off anyways. The mug has our motto imprinted, "Mavericks don't toe the line."

Unfortunately, we can only ship the mug to an address within the 50 United States. So, if you're in Japan, Australia, or Cameroon, you better have a U.S. address otherwise we can't ship to you.

Happy "quizzing."

Tennis Club Business Neuro Tennis
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BROUGHT TO MY ATTENTION (scroll down for information on how to reach us)

 

USTA SCHOLARSHIPS FOR PTM STUDENTS

Yes, I have to praise the USTA for a change. They announced that they will partner with the USPTA and the PTR to grant up to $100,000 in scholarships to "current or incoming college students enrolled in Professional Tennis Management programs, a move to support students looking to pursue careers in the tennis industry." The scholarships are directed at a maximum of 50 students who can receive $2,000 for tuition. Read more here.

GOOD FOR YOU, BRANDON!

I found this on LinkedIn. One of the recipients of the PTR's State Member of the Year award winners, Brandon Day from Michigan, had posted this great message there and I decided to repost it here. Brandon currently goes through the Ferris State Professional Tennis Management program and is the President of the Ferris State Professional Tennis Management Student Association.

Here is what Brandon posted:

Incredibly thankful to have received the PTR Michigan pro of the year. With the help of Dan SantorumJarrett Chirico, PTR, PPR, PPTR, USPTA, PPTA, and Professional Tennis Registry - PTR I have been able to impact the future of the tennis industry, helping my fellow peers become triple threats in tennis, paddle, and pickleball. Excited to be apart of the next generation of leaders in the industry!

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COCO DOES THORNE

February 3, Coco Vandeweghe posted on Facebook: "My 2021 comeback begins next month! I can't wait to get back on the tennis court. While I'm training, I only use Thorne."

Thorne? I had to check that out. They manufacture supplements, probably similar to USANA. Stuart McMillan, Thorne's CEO writes on their website: "Everyone in the sports world knows the impeccable reputation of Thorne. Athletes need to be sure that everything they put into their bodies is not only clean and safe for use, but of the highest quality. With Thorne, we always have that assurance."

Here's Coco's page on Thorne.

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LETTERS TO THE EDITOR

This month, all but one of the Letters to the Editor are from The Commish, meaning they are anonymous. What's up with that, people? I can understand them, of course. In an industry where opposing the governing body of tennis is like a death wish for your business, no one wants to talk. I myself have been subjected to considerable threats over the years. But, since our motto is "Mavericks don't toe the line" we are unafraid and continue to hold their feet to the fire!

JOHNNY MAC FACEMASK PROJECT

Courtney Repoli, Assistant Director at the Johnny Mac Tennis Project in New York, sent me information about their current fundraiser which is the sale of limited edition John McEnroe signed face masks. From the project's mission: "The Johnny Mac Tennis Project (JMTP) changes young lives by removing the racial, economic, and social barriers to success through tennis."

If you're interested in purchasing any and supporting the objectives of the Johnny Mac Tennis Project, here is the order form (PDF).

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LAKE NONA ADDS PICKLEBALL AND PADEL COURTS

Yes, you read it here. The USTA is replacing the 8 "Nemours Family Zone" courts with 4 Pickleball and 4 Padel courts. I'll dive into that slippery subject much deeper and explore why it's an indication that the Net Generation program may have run its course in our TENNIS CONFIDENTIAL page for Premium Members.

PTR ADDS DIVERSITY TO THE BOARD OF DIRECTORS

Kudos to the PTR. They seem to be much more serious about diversity than USTA, USPTA, TIA, and ITF. In a 2/19 press release, they announced the addition of John Borden, well-known East Coast tennis leader and current President of the Washington Tennis & Education Foundation, and Tito Pérez, a 25-year tennis veteran and current Director of Tennis & Sport Manager at Long Island Health & Racquet.

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John Borden

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Tito Pérez

BALL SALES IN 2020

A Tennis Warehouse executive posted during a discussion on social media that ball sales were up 89% in 2020. 

Wow! 

PICKLEBALL: 2021 US OPEN IS ON

Pickleball reportedly grew to 4.2 Mio. players last year. So this announcement on the Pickleball  Channel really didn't come as a surprise. What's staggering are the numbers mentioned in this article. Like, "The East Naples Community Park, home of the Minto US Pickleball Open Pickleball Championships has added new courts to the already impressive offering. This brings their total number of courts to 64.  Combine that with a new shade structure, better wifi, and Covid safe water filling stations, it looks like 2021 is the year we will see the biggest party in pickleball return."

Read the article here and make sure you also click on the 3-minute video.

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THE WASHINGTON POST WROTE IT - MUST BE TRUE!

February 10 was an interesting day in the media. AP sent out a press release and EVERYBODY was covering it, word for word. The headline was always the same, I saw it in dozens of publications: "No sign of Grand Slam drought ending soon for American men" like here on ABC news. I actually saw it first in the Washington Post.

Hey, Associated Press, just as an FYI: In a country where the governing body of tennis wastes hundreds of millions of dollars on highly paid tennis coaches and executives instead of making those funds available to actually GROW tennis, your headline is not surprising. 

COURTRESERVE INTRODUCES SMART DOOR ACCESS AND MANY MORE NEW FEATURES

Ashley Owen, Director of Sales and Marketing at CourtReserve send us some quick information about new products and services they recently introduced. Like, "player self-check-in kiosk, smart door access control clubs can use to allow access with approved reservations, and of course, helping clubs who have swimming and pools to open safely and with registration restrictions and waitlist!"

Read more here.

 

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LISA & DOUGLAS GOLDMAN TENNIS CENTER OPENING IN SAN FRANCISCO

The Lisa + Douglas Goldman Tennis Center in San Francisco's Golden Gate Park features 21 lighted courts including

16 tennis courts, 4 multi-use mini courts, 1 dedicated pickleball court, and a Tennis Pro-Shop. The opening day will be March 3. Read more here.

 

DAVID FISH TALKS ABOUT THE UTR RATING SYSTEM

Tennis on Demand featured a 20-minute talk with David Fish. About - what else? - the UTR rating system. this may well be the most interesting video you will see all week, folks. David is such a Big Picture guy. And it all makes so much sense.

Tennis on Demand says "We provide curated insider knowledge from some of the sport’s best-known and most trusted experts." 

Click on the image for the video.

 

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GET THE 'ULTIMATE GUIDE TO TRIPLES TENNIS' FOR FREE!

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Michele Krause cannot sit still! She's like Bruce Lee meets Tina Turner meets Rafa Nadal - all in one! And she demonstrates her post-Cardio Tennis prowess daily in all four corners of the United States. If you haven't heard of inTENNSity by now you must be living under one of Roger Stone's net posts somewhere.

 

Michel's latest sweat-producing on-court activity? Triples Tennis. If you are interested in getting her manual THE ULTIMATE GUIDE TO TRIPLES TENNIS for free, go to her website, scroll down, and sign up to join her tribe. It's worth it!

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If you have information worth mentioning in this BROUGHT TO MY ATTENTION forum, please contact Pat via email. Leave your name and phone number if you want us to get back to you for further clarification. Anonymity is guaranteed if you prefer. Thank you!

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SHOUT-OUTS

To the unnamed tennis industry executive - who sent us a very generous check so we can "keep up the good work." Thank you!

To the high profile tennis coach  - who, after I bugged him with criticism about another coach's writing style, said, "Remember the new Coca Cola slogan BE LESS WHITE? Well, Rich, BE LESS GERMAN!"

To Dan Santorum and Brian Parkkonen - for organizing a first-class virtual conference. 

To tennis legend Gigi Fernandez  - who answered all our questions for a great interview feature in our April issue.

To Martina Navratilova - for being one of the few outspoken sports celebrities against Transgender women competing against natural women. (More on this in our TENNIS CONFIDENTIAL page for Premium Members.)

To the International Tennis Hall of Fame - for inducting the class of 2021 this coming July 17: Dennis Van der Meer, Lleyton Hewitt, and "The Original 9."

To Los Angeles tennis coach and TCB writer Susan Nardi - for being one of 100 Regional Winners for PCA's Double-Goal Coach Award. PCA stands for Positive Coaches Alliance. Congratulations, Susan!

Have a great March, friends!

Rich Neher

Publisher

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