Ken DeHart

The Director of Tennis at Silver Creek Valley Country Club in San Jose, California, enjoys being a mentor to anyone who loves the game of tennis. Besides assisting in providing continuing education for tennis-teaching professionals and coaches, his specialties include drills for tennis pros - large groups, team drills, and specialty drills - Available on DVD from his website.

Ken DeHart's abbreviated bio:
Director of Tennis Silver Creek Valley Country Club
PTR Hall of Fame
PTR International Master Professional
Former Executive Director of PTR
USPTA Master Professional
USA High-Performance Coach
Wilson Premier Advisory Staff
2-time PTR International Pro of the Year
4-time USPTA Divisional Pro of the Year
Contributing writer for TennisPro, Addvantage
and Tennis Magazine
International speaker at Australian Open, Wimbledon
and 
US Open Coaches Conferences on games,
drills and 
mental skills training
Facebook at Ken DeHart Tennis
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Three Questions to Consider While Reopening Your Facility

By Ken DeHart

With all that has gone on these past few months in the world of tennis, most of us have had time to think and reorganize in our minds. Because of this unusual situation, you have been provided an opportunity to "start over", a mulligan if you will as tennis starts up again.

 

1. As you are about to open your tennis club and courts, and you were totally in charge, what would be your ideal opening process?

2. What special ways will you invite your members back to tennis at your club? What about your programs and lessons?

3. What are 2 things you would like to change about how you run your operation that without this break would have been too difficult to do?

My suggestions.

1. As you are about to open your tennis club and courts, and you were totally in charge, what would be your ideal opening process?

A new look.

*Clean everything

*Have balloons everywhere - this is an occasion.

*Get rid of "stuff" that is not important or dated.

*Powerwash the sidewalks and building.

*Move everything around - make it look new when they come back. Paint anything you can, wash down the windscreens, wash the courts, add flowers to the entrance to the club, and each of the courts. 

*All new tennis balls - the other ones have been sitting for 2 months, in the teaching carts and ball machine.

*Add decorations to the gates leading to the courts.  

*Name each of the courts after a famous player or tournament and attach an appropriate sign to the court.  Everyone would like to play on Wimbledon Court or Agassi's Court or Billie Jean King Court.

*Have the Tennis Channel on as they enter the facility to create a tennis atmosphere.

2. What special ways will you invite your members back to tennis at your club? What about your programs and lessons?

Signage is important.  

*Signs like, "Welcome to your World of Tennis", "Let's get back to THE GAME". Make it unique and visual.  Let members know you are as excited to see them as they are to see the club again.

*Great time to have a Welcome Back Pro Shop Sale.  Your merchandise has been sitting there for the past 2 months.  Offer a sale and move it out. You may also have new merchandise arriving and you will need to clear space and feed the appetite to have new products, clothes or shoes as they get back to tennis

*Have a contest for the best Socially Correct Tennis Party.  Involve all the ideas on spacing and social gatherings allowed up to that time to get people together - safely and celebrate.

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3. What are 2 things you would like to change about how you run your operation that without this break would have been too difficult to do?

I would offer a "Back to the Game" lesson price for the first month.  

*This is a way I can say to my clients, "Welcome Back" As a jump start to get your tennis going, here is a reward just for you.  

*Perhaps since private lessons will probably start first, I would offer a single lesson discount from $100 down to $90 for the month.  

*A package price for 4 or more lessons would bring the price down to $80. Or The $90 price plus 1 free string job with your package. (strings will be dead by now anyhow for the members' racquets who have not used them for over 2 months) The price depends upon what part of the county you live in.

*I believe players would rather see the actual amount than a % discount.

I need to have an idea of how much of a discount to offer on my clinics, based upon the number of players I am able to have in a group setting.

*Back to Tennis Clinics 1 month special.
*Bring a friend for free one time this month.

*Most everyone is pretty creative in this business so I am sure we will see lots of ideas.

 

In some cases, the discount may not be necessary, but it is a great show of appreciation by the pro or the club to get members out of the house and back to the world of tennis after so many months

 

I would focus on developing "Drop-In Tennis" as a way to get more players playing, meeting new players and mingling gender and skill levels as the players start to return to the game.  The social networking of Drop-In Tennis will encourage players to get back into lessons, other social events, and league play.  They need to be able to get a "feel for the game" as they search for their norm and begin to feel comfortable with their skills again.

 

Contact information:

e-mail,  408-892-3806

Facebook - "Ken DeHart Tennis" for more tips on tennis

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