We are allowing anonymous Letters to the Editor because we understand your position and have experienced USTA backlash to dissenting voices ourselves. Please be aware whenever a letter is signed with The Commish it's always a tennis director, a teaching professional, a vendor or a USTA insider who is in fear of retribution. Thank you. We look forward to the day when everyone can voice their opinion freely and without fear.
CRITICISING TENNIS CLUB BUSINESS
"LIKE TALKING TO AN ALWAYS PISSED-OFF PERSON"
October 2, 2022
I thought this letter was interesting. I have seen a pro in Florida comment about the USTA haters. I have read a comment by a respected industry person who trashed Javier Palenque for always being so negative. I find both of these people to be equally offensive because of their self-righteous positive-only perspective. If people don't speak out, change for the better would never occur.
October 8, 2022
Regarding the “Like talking to an always-pissed-off person” email you received and posted.
I could not agree with that letter less. In fact, the only thing that I found that was “pissed-off” or “divisive”. The USTA needs more—much more scrutinization, not less.
There are about 22 million tennis players in the country of which only about 700,000 are members of the USTA. Shouldn’t the USTA be asking itself why 95% of the players feel no reason to join the USTA?
What it says to me is the USTA has more interest in asserting itself in shaking down tennis clubs, facilities, and teaching organizations. In turn, these clubs and organizations get some benefit themselves (awards or certifications they can advertise) or are otherwise forced to accept some partnership (credentials) with the USTA just to do business. I personally don’t think the USTA (as an organization) cares a damn about growing the game as much as they care about growing the USTA. Not saying there aren’t any good people in the USTA or that the USTA doesn’t do some good work or has no value. Only that it needs overseeing. Just my humble opinion.
Now on with that letter--
If that letter writer thinks you are too mean or divisive, then I don’t think he or she could have handled Gene Scott and his ‘Tennis Week’ magazine very easily. Back in the day, ‘Tennis Week’ was a great magazine for tennis but I remember it well for the way it went after the USTA and its waste and mismanagement. In those days the USTA had problems, too, and needed a watchdog. That watchdog was Gene Scott. Gene Scott was a great player, promoter, and writer of tennis. He is in the ITF Hall of Fame and even has an award given in his honor (the Eugene Scott Award). One issue of ‘Tennis Week’ had, on the cover, the USTA’s tax returns!
And before you say, Gene Scott must have gotten fired by the USTA (otherwise how would one explain his view of the USTA?), Scott was on the board of the USTA for a while—where he learned a lot. After Gene Scotts’ untimely death in 2006, ‘Tennis Week’ was taken over by another publisher who changed the format into a very pretty but sanitized fluff piece (my opinion). That new format was never successful and months later ‘Tennis Week’ died a permanent death.
So, Rich, you are in good company. Gene Scott would approve.
Lastly, the letter writer didn’t offer any positives themself about the USTA except the old platitude “all the good work”. George Orwell once said, “Journalism is printing what someone else does not want to be printed; everything else is public relations.”
DANGEROUS PICKLEBALL HYPE
October 6, 2022
TIME: LeBron James Could Take Pickleball—Yes, Pickleball—to the Next Level
I’m sure you already have read this piece but I'm forwarding it anyway.
More significant press for LeBron and his future role in Pickleball…our tennis industry needs to respond and develop more positive energy for the recreational player. This is getting to become an old record but there are no press releases of tennis generating enthusiasm for the game. The USTA should stop with the attitude and “Do Something” to counter the PB craze. Develop a counter-offensive and highlight a fresh and modernized game…make it easy to play.
Pickleball is fun and I enjoy playing the game but tennis has to stop “rolling over” and show what easy fun tennis can be. Tennis needs a new dimension…not so difficult to start and become an adequate player. I recommended new rules to you several years ago in your newsletter.
With LeBron's reach in branding and marketing, he’ll be the popular Czar and he’ll coordinate young kids to participate and be involved. His goals and planning will be a thorn in young tennis play. If LeBron places courts and portable nets in the neighborhoods similar to basketball goals in the home driveways, then tennis will be you know what… dinosaur extinction. Our American pro game has a new generation of more promising players…so now is the time to step up and put up a fight for our tennis sport. Our image needs an overnight “facelift” in my opinion...
This is getting me worked up and I’m now going to “Deuce Something” to enhance our tennis sport…at least I’m going to give it a try.
Pickleball has momentum in the national media day after day. The tennis industry needs something creative and unique to grab some headlines…maybe City Slams will generate that curiosity and interest to compete in a fresh format.
The news outlets are coming very close to “jamming PB down our throat” with celebs and whatnot…the hype has turn-off some of my friends and they enjoy PB a lot.
Again last night, I saw another TV ad that featured tennis by the Humana brand. Corporate America still believes in our sport for the consumer dollars.
We need all those high-profile celebs in the Box Seats and Suites at the majors to say I really played well the other day and my groundstrokes were hitting the corners like never before. That would offset the new Athlete ownership groups in PB.
Imagine Princess, Kate Middleton on the Big Screen rallying with her kids and having fun on the grass courts…classy image. Include Anna Wintour in the mix and you have some real clout...Ben Stiller a.k.a. Mr. Cool double-faulting against Tom Cruise on the courts…blame it on a bad line call by David Beckham. Imagine all the high-rollers wearing Adidas Stan Smith white’s and wearing some Polo threads…now that’s a tennis look for the ages.
I know I’m getting worked up but just a little promotion and marketing could make a statement…all you guys out there, tennis is still happening but you gotta showcase it.
October 13, 2022
Pickleball will pass tennis by 2030.
Tennis is still a great sport and will always have more $$ and be exclusive.
Those are the facts.
October 13, 2022
Great article. I agree! I saw Rubin’s announcement this week and thought the same thing.
I am already counting down for this hype to be over. As much as more income would be great. I just can’t see myself coaching or adding PB to our Academy. It goes against my being.
Tennis cannot and will not be replaced!! Ever. Especially not by noisy plastic balls and paddles.
Maria Paula Bagnati
October 13, 2022
Pickleball is stealing tennis courts at an alarming rate.
What is the tennis industry USTA USPTA stance on this issue?
Mark Robert Tichenor
October 13, 2022
Could not agree with you more. thanks for writing this. For the life of me I do not understand why tennis is ceding so much to pickleball. In the end, there will be those who will take pickleball away from the tennis powers that be and they will have gained a lot of infrastructure from the tennis people. Tennis will never recoup.
October 13, 2022
In an upcoming article, could you highlight the grand slam money payout in Pickleball compared to ATP or a week's work as a teaching pro?
Don’t be fooled by the smoke and mirrors and the pickleball advertising hype.
October 13, 2022
Good stuff as always amigo! I too am not quitting my tennis day job anytime soon. I do feel pickleball is a very nice complementary sport to tennis though. I have a number of Bent Tree members, whom I would've normally never met on the tennis courts, that are playing pickleball and enjoying their newfound sport at the club. Is pickleball taking over the Great Game? Not in my lifetime!
October 13, 2022
Reading your article on Pickleball. Just to say..... I love tennis but also now love pickleball. Pickleball is good for a wider variety of people, especially seniors and people that have never played a sport. I have my backyard pickleball court so not disturbing tennis court space. I now have over 40 senior(ish) students that thank me every day for getting them out of the house, off the couch, and doing an activity that gives them great social rewards as well. Even folks with aches and pains still come to play pickleball when they couldn't consider playing on the larger tennis courts. So there is a niche for Pickleball. Don't knock it. And Again. I'll never give up tennis either. I do admire your passion for tennis and your efforts in our community.
SENIOR TENNIS TIPS
October 4, 2022
The Senior Tennis TIPS Facebook group I launched on May 6 has grown to over 12,800 members in less than 6 months all via word of mouth. When I started the group I thought of seniors as the 55+ crowd, forgetting that “senior” in tennis effectively starts at about the "35 and overs" so the membership reflects a younger group than I originally anticipated plus the crowd I did expect. It has been rewarding!
Thank for another great issue of your e-magazine. I appreciate the manner in which you care about the well-being of tennis from grassroots to the pros to the industry and the governing bodies.
Keep Realizing Victory!
October 2, 2022
It’s Sunday afternoon, so that means NFL all day on the couch. TV commercials are at a premium and hope to be eyeball-effective with sports fanatics. Lo and behold, BetMGM features Pickleball with actor Jamie Foxx and Barry Sanders an all-time great from Wichita, my hometown, in a fun-spirited TV spot. Last week tennis was featured in a UnitedHealth ad that was well done, and it highlighted an upbeat image of senior-age adults…cool vibe for our active-age players.
In your August issue, I brought up the Michelob Light tennis advertisement during the summer MLB All-Star game and that tennis needs to capitalize on these high-profile TV sports moments. Knowing that sponsors would soon be attracted to the popularity of Pickleball and its fanbase, the tennis industry needs to quickly get recreational participation into high gear as a counter-attack within our fanbase. The US Open was a TV bonanza last month but that audience is not day-to-day and that’s what we need for our game.
There have recently been other TV spots like Ozempic featuring Pickleball, so we as tennis people have our hands full keeping tennis as the most healthy and fun sport. Pickleball is lots of fun these days, so let's keep tennis with a popular image. Not only is there a “Turf War” for courts but now add TV ads to the mix.
If the data indicates tennis has five times more players than pickle, then our game has the momentum for continued growth. Like Roger Federer said last week, someday soon he could envision Tennis Centers as being all-purpose venues that feature all the racquet and paddle sports under one roof…that would be a no-brainer for an athletic hangout.
Tennis you have always been the recreational leader…so maintain your #1 ranking and get your racquet in hand and on the baseline.
ONE QUESTION SURVEY FOR OCTOBER 2022
Are you happy with the TIA (Tennis Industry Association) and how they help your business?
From a practical standpoint, the TIA has been malfeasant in not taking over the leadership role in promoting high school tennis. High school tennis generates $100 million plus in shoe, racquet, clothing, ball, court paving and accessories, and other product sales. Who benefits from that - the USPTA? PTR? USTA? No, it's the manufacturers, and the presidents of the racquet, shoe, string, clothing (et al.) companies that have sat on their hands and mumbled into their shoes about, "It's not our job to promote HS tennis for decades." If you're a publicly traded company, then yes, it IS your job to safeguard and grow this massive segment of the industry. For Pete's sake, governments are paying for hundreds of thousands of kids to play tennis. It costs the tennis industry nothing! And the TIA (aka manufacturers) still wants nothing to do with HS tennis. And, with current tennis players aging out an at alarming rate, why would you leave math teachers and volleyball coaches to make sure a 350,000+ feeder system of GenZ players doesn't fall apart? The TIA has abdicated its responsibility to its members by ignoring HS tennis. It's a business issue, not a "governing body" issue. From a practical business point of view, the TIA should be helping HS school tennis. Why are Wilson and Nike and Dunlop and Head and Penn and Babolat letting $100MM+ in revenues sit in the hands of the PTR and USPTA (who can't make money off HS tennis coaches and don't want to be involved) and a 20-something at the USTA who's never coached high school tennis?
They are a farce. They do nothing for the sport of tennis.
Too much USTA influence with dubious statistics.
They could care less about small academies.
I read their publications
They are a farce. They are a prime example of what is wrong with tennis.
TIA, and USTA do nothing to grow the game. Did you see the latest RSI mag? All pickleball
They do provide a service that I find has value information. I like to be informed as much as possible. Trends, what's selling (what's hot), participation numbers, new products, companies or innovations, changes in the industry, etc.
sports associations of any kind exist to SELL period. they do not exist because they help small businesses. the most advertised events these associations have are their conventions because that’s where they sell products.
Indoor commercial clubs do not get much support from any national organization. It’s very sad
They don't do anything relevant for the sport.
Kurt Kamperman sent us down the river and there is no way to get back...
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